Defining our Audience
Qualitative Research is based on peoples opinions and questionnaires. This can be from a simple one on one in an interview or a group discussion about the games idea. This is a good research technique as it can narrow the audience down to a group or it can strengthen the Quantitative Research that you already made. These two research types will allow you to gain a good idea on what your target audience is due to having past data and data on peoples opinions. Although having data from Quantitative research is useful, Qualitative can still make a huge difference to a games selling rates.
1. Audience Research
Audience Research is research that is designed to help find what audience that is best for the desired product (game) Which is called the target audience. The target audience is very important to the designers as they are focusing on your audience and what your into.
Quantitative Research is very important when considering an audience as it shows ratings and measurement panels that have been made for other games that have already been released. This type of research will be the guide to get a good idea on what audience would like your game. This research is more of a guideline on knowing what your potential audience is. Quantitative research is heavily relayed on when other games have been created in the same category. The stats and information on the style of games will help show if the game is even worth making and if they will make a profit. This is also used to estimate on how well the game will do when its released.
Qualitative Research is based on peoples opinions and questionnaires. This can be from a simple one on one in an interview or a group discussion about the games idea. This is a good research technique as it can narrow the audience down to a group or it can strengthen the Quantitative Research that you already made. These two research types will allow you to gain a good idea on what your target audience is due to having past data and data on peoples opinions. Although having data from Quantitative research is useful, Qualitative can still make a huge difference to a games selling rates.
2. Defining Our Audience
The Killer Klowns from Outer Space had a budget of $2,000,000 (Estimated).
Released: May 27th 1988
IMDb: 6.1/10
Rotten Tomatoes: 71%
Average rating 3/5
Opening Weekend:
42,657,329 (USA) (27 May 1988) (893 Screens)
Gross
$15,625,095 (USA) (22 July 1988)
$43,625,095 (Worldwide) (28 October 1988)
$28,000,001 (Non-USA) (27 October 1988)
Weekend Gross
$1,364,238 (USA) (10 June 1998) (926 Screens)
$2,240,128 (USA) (3 June 1988) (922 Screens)
$2,657,329 (USA) (27 May 1988) (893 Screens)
Admissions
3,682,397 (USA) (22 July 1988)
Filming Dates
26 February 1987
Copyright Holder
c 1987 Trans World Entertainment
Studio: MGM
In Theatres: December 31st, 1987 Wide
On DVD: August 27th, 2001
Awards:
2 Nominations
The title was originally going to be Killer Klowns but the developers thought people would thinks its another slasher movie so they added on "From Outer Space" to add humour.
Sex and Nudity: 4.5/10
Violence and Gore: 8/10
Profanity: 6/10
Intense scenes 7/10
Alcohol/Drugs/Smoking 4.5/10
PG Rating 13 (Adult situations/Violence/language)
Duration 86 mins
The Return of the Killer Klowns from Outer Space in 3D (2018) (Short titled: Killer Klowns 2)
Release Date 28 September 2018 (USA)
Date was originally 2016 but then moved back to 2018 due to some needs in editing.
Comments for the Next Killer Klowns film:
"This is simply the best news I've heard all year!"
"Its going to be great as it contains the same producers and team"
"It was stupid and silly but that's the reason I love it so much!"
"Hopefully the re-make is better than the first"
The comments are actually very positive and seem to be very excited for the next release. People have said that they enjoyed the first movie due to its unique style, and that they saw it when they were children. This has already gained an audience due to it being so popular in the days. The quantitative research that was gained shows that even though the movie was low in budget and didn't have much to offer, the film did rather well in comparison with the budget.
Links to the information:
https://en.wikipedia.org/wiki/Killer_Klowns_from_Outer_Space
https://www.rottentomatoes.com/m/killer_klowns_from_outer_space/
http://www.imdb.com/title/tt0095444/business
The Games Survey Questions and responses.
Q4 How much would you be willing to pay?
Q6 As a player what role would you like to take?
The conclusion of the research:
The research shows that most people did enjoy the movie to an extent and likes the humour of the game, however when answering the "Would you buy the game (Based on the movie)" most people said no. And would prefer a game not relating to the game. When asking would you buy a game relating to a bad movie, they answered no.
The research shows that people would like a remake that doesn't relate to the movie. The research suggests that if the game was to be made relating to the movie, people would not but the product. The player would like to be the human hiding from the clowns which has no weapons. If weapons were to be in games the research shows that the player would like funny special effects and weapons such as a "Popcorn gun". The genre was split into either a horror game or a first-person shooter.
When characters are involved people would like to see more of "Dave" rather than "Mike". When asking if they would rather see a new character in the game they agreed. When game play is involved the player would like to see more than one type of clown and would like to have a boss battle at the end. Overall the audience would want a game not relating to the film and to have a variety of different situations and objects. They would also like a boss to fight before finishing the game.
Quantitative and Qualitative research had different responses when the survey was made. The quantitative data was very positive and shown that many enjoyed it and that it had strong supporters, The qualitative research supported the quantitative research by having strong data that people commented saying; "What a great movie" and "I can't wait for the next one".
Due to this survey being done in college the results were not strong and for that reason need to be remade for a wider audience. Although the survey was answered with responses that I could use I think a public survey would have been more successful.
Information and data from the questionnaire.
The Research methods were to find out who is the right target audience is for the game and to find out if people would want a game to be made based on the movie.
I designed two surveys one based on the film and one on the game. Each question was basic with either a tick a box or right a response technique. For example the first question asked for the age of the person, this will help me guess the age range for my game and what age preferred the movie more. Another example was asking if a person would buy a game based on a bad movie. This question was to see if a game based on a movie would do well. One question asked which was your favourite part of the movie and what part was your least favourite. This was to help understand what people liked and disliked and what part I could leave out if I were to make the game based on the movie.
The first survey wanted to find what people enjoyed and least enjoyed about the film and what they would have preferred to see. The second survey was used to see if people would want a game to be made and what content would they want and expect in the game if it was to be made.
These two surveys are designed to narrow the target audience to a group of individuals that are similar i.e. (17 yrs that like horror games).
Film Survey Questions and responses.
Q1 How old are you?
This was the first question as i want to find out what age range would prefer my game and how wouldn't.
Answers: 17-19yr have tried the survey and it seems that the younger people 17 prefer it.
Answers: 17-19yr have tried the survey and it seems that the younger people 17 prefer it.
Q2 What were your thoughts on the movie?
This was a question that was open for opinions and was used to see what they thought about the movie as a whole.
Answers: Most was negative and didn't like the movie "bad" "very bad" however just under the vote people said it was "good"
Answers: Most was negative and didn't like the movie "bad" "very bad" however just under the vote people said it was "good"
Q3 How would rate the movie overall?
This question was a tick a box which just gives a good idea one what category the film goes.
Answers: Most responses were either "bad" and "good".
Answers: Most responses were either "bad" and "good".
Q4 Do you think the second movie will do well?
This question was asked to see if people would think the game would be good after the original movie.
Answers: Most people think it would do terrible and see no point in the production of the movie.
Answers: Most people think it would do terrible and see no point in the production of the movie.
Q5 What do you think of the humour?
This question helps me narrow down why they liked it or didn't.
Answers: Most people thought it was unique and funny on how bad the film was.
Answers: Most people thought it was unique and funny on how bad the film was.
Q6 What would you change to make the film better?
This was a used to see what parts people liked and disliked about the movie so that i dont do the same mistake.
Answers: With most people saying "everything" people thought that the movie could have had better acting and better effects.
Answers: With most people saying "everything" people thought that the movie could have had better acting and better effects.
Q7 If you had to remove and scene and replace it, what would it be?
This question is joined with question 6 and is just finding out what they would have wanted to see instead.
Answers: Most people said remove the ice cream scene and replace it with some action. Others thought that the beginning could of contained a better scene of blood and gore.
Answers: Most people said remove the ice cream scene and replace it with some action. Others thought that the beginning could of contained a better scene of blood and gore.
Q8 What is your favourite scene?
This is so that I know what the audience likes and what they would want to see.
Answers: People responded with the "farmer", "The boss fight" "The puppet show"
Answers: People responded with the "farmer", "The boss fight" "The puppet show"
Q9 As a horror how would you rate it?
As i'm thinking about remaking this into a horror game I need to know if people think it would do well in that style and if so should i stay away from the original movie plot if it didn't do so well
Answers: Most people thought the movie was really bad when horror was involved. And had no positive feedback on it.
Answers: Most people thought the movie was really bad when horror was involved. And had no positive feedback on it.
Q10 What is your main reason on hating/liking the movie?
This is just to get an overall opinion on what they think about the game.
Answers: Most reasons on not liking the movie is that the effects and acting was bad. The reason some people liked the movie was that it was different and unique in the way it shown the story.
The Games Survey Questions and responses.
Q1 How old are you?
This was the first question as i want to find out what age range would prefer my game and how wouldn't.
Answers: 17-19yr have tried the survey and it seems that the younger people 17 prefer it.
This was the first question as i want to find out what age range would prefer my game and how wouldn't.
Answers: 17-19yr have tried the survey and it seems that the younger people 17 prefer it.
Q2 Do you think a game based on the movie "The killer Klowns" is a good idea?
This question was to see if people would prefer a remake or a totally different game that doesn't relate to the movie.
Answer: Most people responded on the tick a box answer as a "No" or "maybe". No one said yes as a good idea.
Q3 What Genre would it best fit?
This question was created to find out what my audience would want as the style of my game.
Answer: Most people said Fps (First Person Shooter), and some people voted for a horror.
Answer: Most people responded on the tick a box answer as a "No" or "maybe". No one said yes as a good idea.
Q3 What Genre would it best fit?
This question was created to find out what my audience would want as the style of my game.
Answer: Most people said Fps (First Person Shooter), and some people voted for a horror.
Q4 How much would you be willing to pay?
This was to see if people would go out there way to buy the product and if they see it as something they would want to buy.
Answer: Most people choose the less option "Under £10" little choose higher.
Q5 Would you pay for a game that was based on a bad movie?
As a general question this can also help me decided weather I stay with the films plot or a completely different design.
Answers: "no" most people said no and would buy a game that had bad history before in a movie.
Answer: Most people choose the less option "Under £10" little choose higher.
Q5 Would you pay for a game that was based on a bad movie?
As a general question this can also help me decided weather I stay with the films plot or a completely different design.
Answers: "no" most people said no and would buy a game that had bad history before in a movie.
Q6 As a player what role would you like to take?
This was asked to see how the player would want to play the game and what role they would like to take.
Answer:Most people choose to be a human that hides away from the clowns, others said a clown hunting the humans.
Q7 What scene in the movie would you want to play in the game if any?
Answer:Most people choose to be a human that hides away from the clowns, others said a clown hunting the humans.
Q7 What scene in the movie would you want to play in the game if any?
This question wants to see what people would want in the game if the game followed the films plot.
Answer: The general result was that most said nothing and some said the boss at the end.
Q8 What weapons would you want?
Answer: The general result was that most said nothing and some said the boss at the end.
Q8 What weapons would you want?
This is asked so that i get a good idea on what they want and what assets i should create.
Answer: Most said silly weapons such as "a popcorn gun" some people said realistic weapons and casual shooters such as pistols.
Q9 What dialog would you want/expect in the game?
Answer: Most said silly weapons such as "a popcorn gun" some people said realistic weapons and casual shooters such as pistols.
Q9 What dialog would you want/expect in the game?
This was to give me an idea on what my sounds will be like in the game and what people would like to hear.
Answer: "Laughing clowns" "village people talking" "footsteps" "Banging noises" etc.
Q10 What special effects would you like or want to see in the game?
Answer: "Laughing clowns" "village people talking" "footsteps" "Banging noises" etc.
Q10 What special effects would you like or want to see in the game?
This was to see what people would want to happen when a certain object is activated or destroyed.
Answer: "When the clowns are killed they explode" "Weapon effects" "Environment effects such as wind and fog" "Laser weapons" etc.
The research shows that most people did enjoy the movie to an extent and likes the humour of the game, however when answering the "Would you buy the game (Based on the movie)" most people said no. And would prefer a game not relating to the game. When asking would you buy a game relating to a bad movie, they answered no.
The research shows that people would like a remake that doesn't relate to the movie. The research suggests that if the game was to be made relating to the movie, people would not but the product. The player would like to be the human hiding from the clowns which has no weapons. If weapons were to be in games the research shows that the player would like funny special effects and weapons such as a "Popcorn gun". The genre was split into either a horror game or a first-person shooter.
When characters are involved people would like to see more of "Dave" rather than "Mike". When asking if they would rather see a new character in the game they agreed. When game play is involved the player would like to see more than one type of clown and would like to have a boss battle at the end. Overall the audience would want a game not relating to the film and to have a variety of different situations and objects. They would also like a boss to fight before finishing the game.
Quantitative and Qualitative research had different responses when the survey was made. The quantitative data was very positive and shown that many enjoyed it and that it had strong supporters, The qualitative research supported the quantitative research by having strong data that people commented saying; "What a great movie" and "I can't wait for the next one".
Due to this survey being done in college the results were not strong and for that reason need to be remade for a wider audience. Although the survey was answered with responses that I could use I think a public survey would have been more successful.
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